Calculate your email open rate, adjusted open rate, and see how you stack up against B2B industry benchmarks.
Your metrics will appear here
Enter your email data and click Calculate
Your email open rate is the percentage of recipients who opened your email. The adjusted open rate excludes bounced emails for a more accurate picture of engagement.
| Industry | Avg Open Rate | Avg Bounce Rate |
|---|---|---|
| SaaS / Software | 38% | 2.5% |
| Financial Services | 41% | 1.8% |
| Healthcare | 44% | 2.1% |
| E-commerce | 35% | 3.2% |
| Marketing / Advertising | 36% | 2.8% |
| Real Estate | 42% | 2% |
| Education | 46% | 1.5% |
| Technology | 39% | 2.3% |
| Consulting | 43% | 1.7% |
| Manufacturing | 40% | 2.6% |
