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  1. Home
  2. /Free Tools
  3. /Sequence Builder
Cadence Planning

Sales Sequence Builder

Build a practical outbound cadence by persona, channel mix, and objective. Useful for SDR managers, founders, and RevOps teams that need a repeatable sequence fast.

Day 1Email

First touch

Lead with relevance around [Topic]. Focus on pipeline, rep productivity, and execution quality.

Day 3LinkedIn / Call

Add second touch

Use a short nudge that references the original point without repeating the whole pitch.

Day 6Email

Add proof

Use social proof or a concrete example tied to earn a low-friction meeting.

Day 9Call / Voicemail

Test urgency

Keep the ask direct. Check whether this is a priority now or later.

Day 13Email

Final pass

Send a final message with a simple CTA or close-the-loop framing.

Sequence design rules

  • Each touch should add something new, not repeat the same ask.
  • Shorter sequences are easier to operationalize and improve.
  • Multi-channel works best when the message stays consistent across touches.
Standardize Sequences